!Lunes Sabroso! Presents: BOMBA Yellow Energy
I purchased BOMBA Yellow Energy at a local OXXO store last weekend, and it has been chilling in my refrigerator ever since. When you are gulping an energy drink, it simply must be ice cold, and with our refrigerator acting the way it is, I thought it could use a couple of days. BOMBA jumped off the shelf at me last week with raw military force...this is an energy drink that demands consumption. And while I never really consider myself THAT much in need of energy, BOMBA is hard to resist.
Notice, if you will, the glass grenade-shaped bottle. The "pin" at the top makes for easy opening, and when you rip that pin out, you really do feel like you're going to be doing something intense and exciting. That starts to fade when you realize all you're really doing is "having a beverage," but it is exhilarating at first.
Unfortunately, once you get past the amazing packaging, you are left with a pretty typical energy drink. If "Red Bull" is the gold standard, and "RockStar Energy" is the brown standard, then BOMBA rates a solid bronze. It has that weird, undefined flavor that we as a culture knew nothing about until these things became popular sometime at the end of the 1990s. It's that weird, chemically mix of taurine and high amounts of caffeine, mixed in an overly carbonated syrup that tastes like it might be made from the petals of an ancient flower.
Effects-wise, the taurine does its usual job of making you feel like a bull in heat on an August day, while the 50 milligrams of caffeine (about the same as a cup of coffee) in each bottle of BOMBA make you feel a little jittery, especially when you drink one after you've already had four cups of coffee, as I have this morning. This means that a panicky, jittery feeling is sure to be arriving shortly, at which point I will likely have to go lay down, breathe into a paper bag, and convince myself I'm not going insane. Okay, if BOMBA were really as exciting as all that, I would probably be more likely to drink more of it. For now, I am going to have to say, "BOMBA: Fun to look at, not delicious to drink." I'm not throwing my coffee pot away just yet.
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Comments
Special thanks to Anna, for coming up with the winning suggestion for the rechristening of "New Food Monday." We liked all the suggestions, but Anna's really summed it up the most neatly. Thanks Anna!
Posted by: Malcolm | September 25, 2006 01:17 PM